Why can’t SuperM and PrettyMuch reach BTS’s mega-success despite all their advantages?

The world’s leading music company, Universal Music Group, formed SuperM, and seasoned music veteran, Simon Cowell, formed PrettyMuch, two massively hyped up bands that the mainstream media painted as “too big to fail”, and yet they could not even reach a fraction of BTS’s success. Why?

The Beatles effect on Baby Boomers is comparable to BTS’s effect on Generation Z